About George

Everything You Need to Know…
About George Minakakis

A business architect with the expertise to reverse under performance and transform business cultures into a stronger brand.

I provide a realistic and intelligent perspective on leadership and developing defendable retail brands.

Over 50% of change and reinvention initiatives fail. You don’t have to believe me, ask the businesses that invested in them. My name is George Minakakis… I lead consumer brands into the new economy.


My Career

During my career, I have held executive leadership positions as a Country General Manager leading four retail divisions at one time in Canada. I also drove the expansion of LensCrafters into Greater China, which included Hong Kong as the Chief Executive Officer. I had an office and teams in both Hong Kong and Shanghai. Before these senior leadership roles, I was an Area Manager and Franchise Business Development leader in the foodservice industry with what is now YUM Brands.

After 18 great years at Luxottica and several years with Pepsico Food Services (YUM), I decided that I want to do something different. My first challenge was to determine how I can take twenty-five years of experience and translate that into a business?

I believe that the success and failure of businesses and careers begins and ends with the quality of leadership that we each espouse in our roles.

In early 2013, and I got a call one day, and the voice on the other end of my cell phone asked me if I was interested in owning company ABC? I said; “of course I would if I had $125 million to spare”.  That was the beginning of the journey.


The Great Transition and COVID-19

COVID-19 is changing everything. Nothing will remain the same. In all of my interviews, OpEds and posts, I am making it very clear that we are now in the Great Transition! This is the period where technology makes big strides and changes how we live and conduct business.

In February of 2020 I was telling clients, business associates and friends to brace for the virus. A few challenged my assumptions, but I was right and I wrote an article in March of 2020 calling out the changes in retail and consumer behaviours. How did I know the risk was coming? If you’ve travelled the world and led businesses you understand the difference between a small incident and a potential risk.

I am here to help you get through this challenging period of time. I challenge the status quo and look at how we can compete more effectively.

My new book, The Great Transition The Emergence Of Unconventional Leadership was written for leaders, business owners and investors that want to survive the changes ahead.

What makes my perspective unique, I grew up in a family of entrepreneurs, I have led corporate retail chains, grew them to number one in market share and built recognized brands globally.

I know how to win and dissect risks and opportunities. My new book will help you get through a calamity of changes that are coming are way. It will help you look at alternatives on how to win in this new market with a pandemic and technology creating faster transitions into the future.

In the book you will learn about the Five Disciplines of Growth. The Reliability Quotient a measure of how reliable your competitive performance really is. A diagnoses of the Five Types of Organizations and where your own business fits within them.

I don’t believe in hope or luck. I believe that hard work with a focus on the task ahead with the right disciplines has a far better probability in winning.


Follow Me

I am passionate about the retail sector, its history starting over two thousand years ago when we bartered for goods with furs and tools, the introduction of bazaars where traders brought goods from foreign lands. Then came trading posts and general stores where you could buy the basic needs of life all the way to modern retailing which started about one hundred and twenty years ago in cities with single storefront shops, street vendors, and the first department stores.

I have made retailing my life, and after my long career with Luxottica, I continued to work in the industry as an advisor to private equity, CEO partner, keynote speaker, and consultant to unique privately held brands.


Follow Me

Some of my critical strengths over time have proven to be strategy and operational execution. I write about it quite frequently and am a firm believer that even the best of strategies will not meet their objectives when you don’t have the internal culture and talent to define and deliver them. Building country brands is my strength as a leader having accomplished this many times in Canada, USA, China and Hong Kong. The right people in an organization are the reason cultures and strategies are right; and achieve their objectives.

Also, I am very upfront about my point of views when it comes to the retail sector. The media likes to interview me especially when they want the unvarnished truth about what is wrong and what I think of the retailer’s strategies.


Follow Me

If you want to stay ahead of your competitors or just improve the progress of your career, few people are willing to put it on the line, the way I do. Y0u need to follow me because I tend to be ahead of the curve on many of the changes that are happening in business. No, I don’t have any magic bullets or a crystal ball. However, being a facts driven executive I can see what others don’t see , when it comes to opportunities for growth, improvement and protecting a business from risks.


Am I Up To?

My second book is finished and with a publisher which will be out in 2018-2019. It is about how the world and business needs more Disruptive Leaders.

Everyone today is looking for that magic bullet that will save their brand.
One thing I share with anyone who asks is that seventy percent of transformation and reinventions fail. I don’t listen to speculation about the future of business because no two situations are alike and no single idea can solve everyone’s problem.
I guess that comes from being a very fact-based leader and in today’s business world you cannot afford to be tied down to unrealistic ideas, the only thing I know is that you have to be FAST or get left behind.

The Great Transition by George Minakakis